Giulia here. Found this sweet article whilst my daily blog-hopping. In it, Paul from the very cool UK design firm Peter & Paul describes some of his thoughts on logos and logo design. One of the most important things he mentions is that the point of a logo is "to be noticed, to be engaging, to be remembered." And I can't help but agree.
Think about it. I can't speak for other people, but some of the logos that stick out the most in my mind—UPS, ABC, FedEx—were designed well before I was even born. They've not only stood the test of time, but also public recognition.
When designing Unit's logo, Jess and I were faced with a couple of decisions. The first step was agreeing on what we stand for as a design partnership. We both feel that design is a an equal mix of aesthetics and functionality. Good design should not only look good, but also consider audience, budget, production, and desired client/public response. Because of our different skills and strengths, Jess and I feel that we can address all these issues equally.
Once we figured how the "what" and "why", we needed a "how". We wanted our logo to reflect that we're individuals who work together like a well-oiled, designing machine. After some concept sketches and ideas, we're still working out the details but have a direction mind. Just goes to show that something as simple as a logo can be a lot of work!
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